Sony Cyber-shot DSC-HX90V Digital Camera

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  • $469.00
  • Regular price $489.00

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Take a better look at all you aim for, with the world's smallest1 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The Sony Cyber-shot DSC-HX90V Digital Camera  -  it's absolutely brilliant from every perspective.

  • World‘s smallest camera with 30x optical zoom (up to 60x magnification with clear image zoom) and Optical SteadyShot™
  • New ZEISS Vario-Sonnar T* lens to capture images within a 24-720mm focal-length range
  • Built-in OLED Tru-Finder™ Precision Electronic Viewfinder for bright, crisp and clear images
  • Awesome selfies with a high-resolution 180-degree tilt LCD for composing and retouching shots using Beauty Effect
  • Back-illuminated Exmor R™ CMOS image sensor with 18.2 effective megapixels
  • BIONZ X™ engine with advanced image processing technologies for faster image processing and detailed reproduction


Go farther, closer and wider
The Sony HX90V’s ZEISS Vario-Sonnar T* 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm range.

Exmor R™ CMOS sensor
A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels inside the Sony HX90V takes in more light for greater detail in every shot.

BIONZ X™ image processing engine
Now reproducing more realistic detail and colour in images with less diffraction and noise.

Firm your grip and gain control
Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the Sony HX90V’s durable grip fits comfortably in your hand for optimal stability.

Set as you like
Seven customisable buttons/keys include the Function button that can be assigned up to 12 frequently used functions, and six buttons/keys that can be assigned one function each.

Clearly, easily see what you'll shoot
The Sony HX90V’s LCD monitor has the flexibility to tilt up to 180 degrees for easier, more comfortable framing, especially before shooting at a low position.

OLED Tru-Finder
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety and practicality.

Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

Enjoy movies in versatile formats
Choose XAVC S or AVCHD format for high-resolution movie recording. With the Sony HX90V, you can even simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing.

Keep the blurs away
Intelligent Active Mode with 5-axis image stabilisation and advanced frame analysis compensates for camera shake during movie recording to minimise blur that often results from handheld shooting.

Be creative
Choose among P/A/S/M (Programmed AE/Aperture priority/Shutter-speed priority/Manual) modes to control exposure and adjust background blur in movies as well as still photos.

An easy, direct connection gets your images across
Use built-in NFC/Wi-Fi capability to send photos and movies from your Sony HX90V to other mobile devices. It takes just a single touch of your mobile device to the camera to make the connection.

PlayMemories Camera Apps
Take advantage of PlayMemories Camera Apps downloads that make your camera and images more functional, creative and fun to play with.

My Best Portrait
Add skin-softening, skin-brightening and eye catch-light effects.

Smart Remote Control
Use a smartphone to control exposure, release shutter and receive photos.

Sync to Smartphone
Transfers photos to a mobile device automatically after powering off.


Image Sensor  
Type  Exmor R CMOS sensor
Size  1/2.3 type (7.82mm)
Gross Pixels  Approx. 21.1 mega pixels
Effective Pixels  Approx. 18.2 mega pixels
Lens Type  ZEISS Vario-Sonnar T* Lens, 11 elements in 10 groups (5aspheric element)
F Number  F3.5 (W) - 6.4 (T)
Focal Length (f=)  f=4.1 - 123mm
Focal Length (35mm conversion) - Still Image 16:9  f=26.5 - 795mm
Focal Length (35mm conversion) - Still Image 4:3  f=24 - 720mm
Focal Length (35mm conversion) - Still Image 3:2  f=25 - 750mm
Focal Length (35mm conversion) - Still Image 1:1  f=27.5 - 825mm
Focal Length (35mm conversion) - Movie 16:9  f=26.5 - 795mm(SteadyShot Standard), f=28 - 1180mmmm(SteadyShot Active), f=31 - 1210mm(SteadyShot InteligentActive)
Focal Length (35mm conversion) - Movie 4:3  f=32.5 - 975mm(SteadyShot Standard), f=34.5 - 1450mm(SteadyShot Active), 38 - 1480mm(SteadyShot InteligentActive)
Focus Range (iAuto)  W: Approx. 5cm to Infinity, T: Approx. 250cm to Infinity
Focus Range (Program Auto)  W: Approx. 5cm to Infinity, T: Approx. 250cm to Infinity
Optical Zoom  30x (Optical Zoom during movie recording)
Clear Image Zoom  Still Image: 18M Approx. 2.0x/ 10M Approx. 2.7x/ 5.0M Approx. 3.8x/ VGA Approx. 15x/ 13M(16:9) Approx. 2.0x/ 2.1M(16:9) Approx. 5.1x; Movie: Approx. 60x 
Precision Digital Zoom - Still Image  18M Approx. 4.0x/ 10M Approx. 5.4x/ 5.1M Approx. 7.6x/ VGA Approx. 15x/ 13M(16:9) Approx. 4.0x/ 2.1M(16:9) Approx. 10x 
Screen Size  Approx. 7.5cm (3.0 inch) 4:3 format
Number Of Dots  921,600 dots
Name  Xtra Fine / TFT LCD
Adjustable angle  Up by approx. 180 degrees
Brightness Setting  Manual (5 steps)
Size  0.2 inch
Number Of Dots  638,400dots
Magnification  Approx. 0.5x with 50mm lens at infinity, -1m-1 (diopter) (35mm equiv.)
Type  Electronic viewfinder (OLED)
Shooting Specs  
Imaging Processor  BIONZ X
Image Stabilizer System  (Still image) Optical SteadyShot, (Movie) Optical SteadyShot Intelligent Active Mode, Optical type with electronic compensation, Anti Rolling type
Focus Mode - Direct Manual Focus  Yes
Focus Mode - Manual Focus  Yes
Focus Mode - Single-shot AF (AF-S)  Yes
Focus Mode - Continuous AF (AF-C)  Yes (Advanced sports & Movie Only)
Focus Area: Wide  Yes
Focus Area: Center  Yes
Focus Area Flexible Spot (S/M/L)  Yes
Focus Area: Expanded Flexible Spot  Yes
Lock On AF  Yes
Light Metering - Multi Pattern  Yes
Light Metering - Center-Weighted  Yes
Light Metering - Spot  Yes
Exposure Compensation  +/- 3.0 EV, 1/3 EV step
ISO Sensitivity Setting (Still Image)  (Auto (ISO80-3200, selectable with upper / lower limit), 80/ 100/ 200/ 400/ 800/ 1600/ 3200,Multi-Frame NR:Auto(ISO80-3200 same as selected range in Auto), 100/ 200/ 400/ 800/ 1600/ 3200/ 6400 /12800) 
ISO Sensitivity Setting (Movie)  Auto (ISO80-3200, selectable with upper/ lower limit), 80/ 100/ 200/ 400/ 800/ 1600/ 3200
White Balance  Auto, Daylight, Shade, Cloudy, Incandescent, Fluor.: Cool White, Fluor.: Day White, Fluor.: Daylight, Flash, Custom, One Push, One Push Set
Shutter Speed  iAuto (4" - 1/2000)/ Program Auto (1" - 1/2000)/ Aperture Priority (8" - 1/2000)/ Shutter Priority (30" - 1/2000)/ Manual (30" - 1/2000) 
Self-Timer  Off/ 10sec./ 5sec./ 2sec./ 3 consecutive shots with 10sec. 5sec. or 2sec. delay selectable/ 3 consecutive bracketing shots with 10sec. 5sec. or 2sec. delay selectable
Flash Mode  Auto/ Flash On/ Slow Sync./ Flash Off/ Rear Sync.
Flash Range  ISO Auto: Approx. 0.3m to 5.4m (W)/ Approx. 2.5m to 3.0 m (T)
GPS  Yes (Only GPS)
Auto Macro  Yes
Auto Focus Illuminator  Auto / Off
Aperture  iAuto (F3.5-F6.3(W))/ Program Auto (F3.5-F6.3(W))/ Manual (F3.5-F8.0(W))/ Aperture Priority (F3.5-F8.0(W))/ Shutter Priority (F3.5-F6.3(W))
Face Detection - Mode  Off/ On (Regist Faces)/ On
Face Detection - Face Selection  Yes (Key, Selected-face Memory)
Face Detection - Max. No of Detectable Faces  8 faces
Dynamic Range Optimiser  Yes
Shooting mode  
Superior Auto  Yes
Intelligent Auto  Yes
Program Auto (Program shift available)  Yes
Shutter Speed Priority  Yes
Aperture Priority  Yes
Movie Mode (Program Auto, Aperture Priority, Shutter Speed Priority, Manual Exposure)  Yes
Panorama  Yes
Scene Selection  Yes
MR (Memory Recall) 1,2,3  Yes
Manual Exposure  Yes
Scene Selection  
High Sensitivity  Yes
Night Scene  Yes
Night Portrait  Yes
Portrait  Yes
Landscape  Yes
Beach  Yes
Snow  Yes
Fireworks  Yes
Advanced Sports Shooting  Yes
Gourmet  Yes
Pet  Yes
Soft Skin  Yes
Handheld Twilight  Yes
Anti Motion Blur  Yes
Sunset  Yes
Picture Effect  
HDR Painting  Yes
Rich-tone Monochrome  Yes
Miniature  Yes
Toy Camera  Yes
Pop Colour  Yes
Partial Colour  Yes
Soft High-key  Yes
Water Colour  Yes
Posterization  Yes
Retro Photo  Yes
Soft Focus  Yes
High Contrast Monochrome  Yes
Illustration  Yes
Compatible Recording Media  
Memory Stick Duo (Still Image / Movies)  Yes
Memory Stick PRO Duo (Still Image / Movies)  Yes
Memory Stick PRO Duo - High Speed  Yes
Memory Stick PRO HG Duo  Yes
SD Memory Card  Yes
SDHC Memory Card  Yes
SDXC Memory Card  Yes
Memory Stick Micro  Yes 
Memory Stick Micro (Mark2)  Yes 
Micro SD Memory Card  Yes 
Micro SDHC Memory Card  Yes 
Micro SDXC Memory Card  Yes 
Still Image Recording  
13M (3,664×3,664) 1:1 mode  Yes
7.5M (2,736×2,736) 1:1 mode  Yes
3.7M (1,920×1,920) 1:1 mode  Yes
16M (4,896×3,264) 3:2 mode  Yes
8.9M (3,648×2,432) 3:2 mode  Yes
4.5M (2,592×1,728) 3:2 mode  Yes
18M (4,896 X 3,672) 4:3 mode  Yes
10M (3,648 X 2,736) 4:3 mode  Yes
5M (2,592 X 1,944) 4:3 mode  Yes
VGA (640 X 480) 4:3 mode  Yes
13M (4,896 X 2,752) 16:9 mode  Yes
7.5M (3,648×2,056) 16:9 mode  Yes
2.1M (1,920×1,080) 16:9 mode  Yes
Sweep Panorama 360 (11,520 X 1,080)  Yes
Sweep Panorama Wide (7,152 X 1,080 / 4,912 X 1,920)  Yes
Sweep Panorama Standard (4,912 X 1,080 / 3,424 X 1,920)  Yes
Movie Recording  
AVCHD - 1,920 X 1,080/50p (28M, PS)  Yes
AVCHD - 1,920 X 1,080/50i (24M, FX)  Yes
AVCHD - 1,920 X 1,080/25p (24M, FX)  Yes
AVCHD - 1,920 X 1,080/50i (17M, FH)  Yes
AVCHD - 1,920 X 1,080/25p (17M, FH)  Yes
MP4 - 28M (1,920x1,080/50fps)  Yes
MP4 - 16M (1,920x1,080/25fps)  Yes
MP4 - 6M (1,280x720/25fps)  Yes
XAVC S - 50p 50M (1,920x1,080/50p)  Yes
XAVC S - 25p 50M (1,920x1,080/25p)  Yes
Battery life  
Still Image  Monitor:Approx. 390/ Approx. 195min, ViewFinder:Approx. 360/ Approx. 180min 
Movies actual shooting  Monitor:Approx. 70min., ViewFinder:Approx. 75min. (In [MP4 28M] mode, max. continuous shooting time is approx. 20 min. and max. file size is 4GB.)  
Other Features  
PlayMemories Camera Apps  Yes
Beauty Effect  Skin Toning/ Skin Smoothing/ Shine Removal/ Eye Widening/ Teeth Whitening
GPS  GPS, GPS Assists, GPS Log REC, Auto Offset
Face Detection  Yes
Face Registration  Yes
Smile Shutter  Yes
Quick Navi  Yes
Digital Level Gauge (roll)  Yes
MR (memory recall)  Yes
White Balance Bracketing  Yes
DRO Bracketing  Yes
MF Assist  Yes
Peaking  Yes
Zebra  Yes
Micref Level  Yes
Step Zoom  Yes
Self-portrait timer  Yes
Control for HDMI  Yes
Start-up Time  Approx. 1.8 sec. 
Shooting Time Lag  Approx. 0.14 sec. 
Shutter Release Time Lag  Approx. 0.008 sec.
Shooting Interval  Approx. 0.67 sec.
Burst Speed (Maximum)  Approx. 10 fps (for up to 10 shots) 
Burst Interval (Minimum)  Approx.0.1 sec.(10 shots)  
Built-in Microphone  Stereo
Wind Noise Reduction  Off/On
Optical Zoom During Movie Recording  30x
Histogram Indicator  Yes (On/Off)
Built-in flash  Built-in, manual pop-up
Slide Show - Video Out  HD (HDMI)
Slide Show - Movie  Yes
Automatic Image Rotation  Yes
USB Connection - Auto (Multi-Configuration)  Yes
USB Connection - Mass Storage  Yes
USB Connection - MTP  Yes
Hi-Speed USB  Yes
Micro USB  Yes
Multi-use Terminal  Yes
Micro HDMI  Yes
NFC  NFC forum Type 3 Tag compatible, One-touch remote, One-touch sharing
Wi-Fi  Yes (Control with Smartphone, Send to Smart Phone, View on TV and PC transfer)
Optional Accessory Capability  
Tripod Receptacle  Yes
Power Source  
Supplied Battery  Maximum Voltage: 4.2V, Nominal Voltage: 3.6V, Maximum charge voltage: DC 4.2V, Maximum charge current: 1.89A, Capacity for Shooting: 4.5Wh(1240mAh)
AC Adaptor  Power Requirements: AC 100V to 240V, 50/60 Hz, 70mA; Output voltage: DC 5V, 0.5A
USB Charge  Yes (with supplied AC Adaptor and supplied Battery)
USB Power Supply  Yes (with supplied AC Adaptor and supplied Battery)
Dimensions & Weight  
Dimensions (W x H x D)  Approx. 102.0 x 58.1 x 35.5 mm (CIPA compliant)
Weight (with Battery & Memory Stick)  Approx. 245g
Weight (Body only)  Approx. 218g
Supplied Accessories  
Supplied Accessories  Rechargeable Battery Pack NP-BX1, AC AdaptorAC-UB10C/UB10D, Micro USB cable, Wrist Strap, Instruction Manual, AC Power Cord

Box Contents

  • Sony Cyber-shot DSC-HX90V Digital Camera
  • Rechargeable Battery Pack NP-BX1
  • AC AdaptorAC-UB10C/UB10D
  • Micro USB cable
  • Wrist Strap
  • Instruction Manual
  • AC Power Code